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Amazon’s Big Data Strategy: A Case Study

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  Introduction Amazon, the e-commerce behemoth valued at over $2 trillion in 2025, has revolutionized industries through its masterful use of big data. From powering personalized recommendations to optimizing global supply chains, Amazon's strategy leverages vast datasets to drive efficiency, innovation, and customer satisfaction. This case study examines how Amazon integrates big data across its ecosystem, primarily via Amazon Web Services (AWS), to maintain competitive dominance. With petabytes of data processed daily, Amazon's approach not only fuels its retail operations but also extends to AWS clients worldwide, generating billions in revenue. We'll explore data sources, technologies, applications, challenges, examples, and future trends, providing insights for businesses aiming to emulate this success in 2025. Overview of Amazon's Big Data Strategy Amazon's big data strategy is holistic, encompassing data-driven decision-making at every level. Founded in...

Case Studies and Industry Applications of Big Data

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  Introduction Big data has transformed industries by enabling organizations to harness vast amounts of data for actionable insights. This chapter explores real-world case studies across healthcare, finance, retail, and smart cities, illustrating how big data drives innovation, efficiency, and decision-making. Each case study highlights practical applications, challenges, and lessons learned from successes and failures, making the concepts relatable and grounded. By examining these examples, readers will understand how big data translates into tangible outcomes across diverse sectors. 1. Healthcare: Predictive Diagnostics Big data has revolutionized healthcare by enabling predictive diagnostics, which leverages historical and real-time data to anticipate patient outcomes and optimize treatment plans. Predictive diagnostics uses machine learning models, electronic health records (EHRs), and wearable device data to identify patterns and predict health risks. Case Study: IBM Watso...