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Showing posts with the label Social Media

Unlocking Insights: Graph Analytics for Social Network and Fraud Detection

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  Introduction Have you ever wondered how social media platforms identify fake accounts or how financial institutions detect fraudulent activities? The answer lies in graph analytics for social network analysis. According to MarketsandMarkets, the graph analytics market is projected to grow from $1 billion in 2020 to $4.5 billion by 2025. This powerful technology models relationships in large-scale networks to uncover hidden patterns, making it invaluable for social media analysis and fraud detection. This article explores the significance of graph analytics, highlighting its applications, benefits, and practical implementation strategies. Section 1: Background and Context Understanding Graph Analytics Graph analytics involves using graph theory to analyze relationships and interactions within a network. In this context, nodes represent entities such as users or accounts, while edges represent connections or interactions between these entities. By analyzing the structure and dynami...

Leveraging Big Data for Sentiment Analysis: Enhancing Business Strategies through Social Media and Customer Feedback

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  Introduction Have you ever wondered how businesses gauge public opinion and customer satisfaction in real-time? The answer lies in sentiment analysis—a powerful tool for analyzing social media and customer feedback. According to Statista, around 4.48 billion people worldwide use social media, generating a vast amount of data that businesses can harness for insights. Sentiment analysis, powered by big data analytics, enables organizations to determine whether sentiments are positive, negative, or neutral, informing strategic decisions. This article explores how sentiment analysis works and its importance in shaping business strategies. Body Section 1: Background and Context Understanding Sentiment Analysis: Sentiment analysis, also known as opinion mining, involves analyzing text data to determine the sentiment expressed—whether positive, negative, or neutral. It uses natural language processing (NLP) and machine learning techniques to identify and classify sentiments in unstructu...