Agentic AI for Personalized Marketing through Big Data Insights
Chapter 1: Introduction to Agentic AI in the Marketing Landscape In the ever-evolving world of digital marketing, the convergence of artificial intelligence (AI) and big data has ushered in a new era of precision and efficiency. At the forefront of this transformation is agentic AI —a sophisticated form of AI that operates autonomously, making decisions and taking actions on behalf of users or organizations. Unlike traditional AI systems that require constant human oversight, agentic AI agents are proactive, goal-oriented entities capable of reasoning, planning, and executing tasks in dynamic environments. This chapter delves into the application of agentic AI for personalized marketing, powered by insights derived from big data. Personalized marketing, which tailors content, offers, and experiences to individual consumers, has proven to increase customer engagement, loyalty, and conversion rates. However, achieving true personalization at scale demands the analysis of vast ...