Harnessing Social Media Sentiment Analysis for Strategic Political Campaigning
Introduction In the digital age, political campaigns have become increasingly data-driven, with social media platforms serving as critical arenas for engaging voters and shaping public perception. Platforms like X, Facebook, and Instagram generate vast amounts of user-generated content, offering a wealth of insights into public opinion. Sentiment analysis, a subfield of natural language processing (NLP), enables campaigns to analyze this content to understand voter emotions, preferences, and concerns. By leveraging sentiment analysis, political campaigns can craft targeted strategies, refine messaging, and respond proactively to public sentiment. This chapter %"chapter explores how sentiment analysis is applied to social media data in political campaigns, its impact on campaign strategies, and the challenges and future potential of this technology. The Role of Sentiment Analysis in Political Campaigns Understanding Sentiment Analysis Sentiment analysis, also known as opinion ...