Text Mining: Unlocking Actionable Insights from Unstructured Data
Chapter 5: Text Mining: Unlocking Actionable Insights from Unstructured Data Introduction In today's digital age, data is generated at an unprecedented rate, with a significant portion being unstructured text from sources such as emails, social media posts, customer reviews, documents, and web content. Text mining, also known as text analytics or text data mining, is the process of deriving high-quality information from text through the application of natural language processing (NLP), statistical methods, and machine learning techniques. It enables organizations to transform this vast sea of unstructured data into structured, actionable insights that can drive decision-making, improve customer experiences, and uncover hidden patterns. Unlike traditional data mining, which focuses on structured data like databases and spreadsheets, text mining deals with the complexities of human language, including ambiguity, sarcasm, and context. This chapter explores the fundamentals of text m...