Amazon’s Big Data Strategy: A Case Study
Introduction Amazon, the e-commerce behemoth valued at over $2 trillion in 2025, has revolutionized industries through its masterful use of big data. From powering personalized recommendations to optimizing global supply chains, Amazon's strategy leverages vast datasets to drive efficiency, innovation, and customer satisfaction. This case study examines how Amazon integrates big data across its ecosystem, primarily via Amazon Web Services (AWS), to maintain competitive dominance. With petabytes of data processed daily, Amazon's approach not only fuels its retail operations but also extends to AWS clients worldwide, generating billions in revenue. We'll explore data sources, technologies, applications, challenges, examples, and future trends, providing insights for businesses aiming to emulate this success in 2025. Overview of Amazon's Big Data Strategy Amazon's big data strategy is holistic, encompassing data-driven decision-making at every level. Founded in...