Agentic AI in Retail: Leveraging Big Data for Customer Insights

Introduction The retail industry is undergoing a profound transformation, driven by the convergence of artificial intelligence (AI) and big data. At the forefront of this revolution is agentic AI , a sophisticated form of AI capable of autonomous decision-making, proactive problem-solving, and adaptive learning. Unlike traditional AI systems that rely on predefined rules, agentic AI systems can independently analyze vast datasets, identify patterns, and make decisions to achieve specific goals. In retail, this technology is redefining how businesses understand and engage with customers, optimize operations, and drive growth. Big data, characterized by its volume, velocity, and variety, provides the raw material for agentic AI to generate actionable customer insights. From purchase histories and browsing behaviors to social media interactions and demographic profiles, retailers now have access to an unprecedented wealth of data. Agentic AI leverages this data to create hyper-pe...